Our Work

After the analyst process, students are promoted to working on semester-long client projects as Consultants. They undergo a staffing process in which we match interests, majors, and goals with the varying projects. After performing well as a Consultant, students are promoted to being a Senior Consultant and can later serve as Project Manager.

OUR SERVICES:

MARKET RESEARCH

We provide our customers with critical insights on topics ranging from product design to industry recognition through surveys, interviews, and online reports.

COMMERCIAL DILIGENCE

We help clients gauge the commercial attractiveness of potential acquisitions and future ventures by analyzing the overall market and our client's competitive placing.

PRODUCT DEVELOPMENT

We analyze product offerings to create the optimal go-to-market strategy, which includes advising them on marketing, design, and other logistical processes.

OPERATIONAL EVALUATION

We offer strategic insights at the operational level by analyzing parts of the company where efficiency can be improved.

OUR CLIENTS: FALL 2023

Whole Foods Market
Oracle
Madhu Chocolate
Nora's Home
Guess

OUR PAST PROJECTS:

Whole Foods Market

Conducted landscape analysis and provided a recommendation in a circular packing-related project.
State Farm

Analyzed consumer trends and business models within the media industry in a market analysis project.
Walmart

Developed customer archetypes for Walmart’s B2B platform, and identified key offerings through survey of TX businesses.
HP Inc.

Conducted market research for new potential projects, using data from surveys and expert testimonials.
Tesla

Analyzed an internal operation related to its employees, and developed ways to increase efficiency.
YouTube

Assessed viability of entering a new market sector through financial models accompanied by a sensitivity analysis.
Ben & Jerry's

Enhanced and analyzed social media reach by 30% through engaging graphics, giveaways, sponsored posts, and more.
American Heart Association

Created and launched consumer survey that generated insights to inform expansion strategy into Gen Z audience.
UNICEF

Identified donation opportunities and drafted strategies to establish relationships with external organizations.
Hitch

Performed market research into competitors, and strengthened external image across UT-Austin campus.
Workrise

Conducted market research to assess the viability and attractiveness of adopting a branch franchise model.